Over the past few months, I’ve had the distinct pleasure of working with WesleyLife and Lifespace Communities, in partnership with LeadingAge Iowa, to produce the Iowa Premiere of “Glen Campbell…I’ll Be Me”.

WesleyLife and Lifespace Communities support the independence, health and well-being of older adults wherever they call home. These organizations want to bring awareness to Alzheimer’s Disease and this movie couldn’t have done it better. This documentary chronicles country-music legend Glen Campbell’s struggle with Alzheimer’s disease as he embarks on his farewell tour in the U.S., Australia, and Europe.

The movie premiere event included a VIP reception at Des Moines Golf & Country Club and the film screening at Lutheran Church of Hope. After the movie, James Keach, the director of the film, facilitated a panel discussion with Kim Campbell (wife), Shannon Campbell (son) and Ashley Campbell (daughter). A highlight of the evening was the four-song concert performed by Ashley and Shannon which included both original works and familiar crowd favorites. It’s certainly comforting to know that Glen Campbell’s music will continue.

My role: event planner, volunteer coordinator, day-of event manager, on-site media point of contact, talent handler and schlepper

Should you wish to see this film, it will be screened at the Fleur Cinema in March.

About the Film

In 2011, music legend Glen Campbell set out on an unprecedented tour across America. They thought it would last 5 weeks instead it went for 151 spectacular sold out shows over a triumphant year and a half across America.

What made this tour extraordinary was that Glen had recently been diagnosed with Alzheimer’s disease. He was told to hang up his guitar and prepare for the inevitable. Instead, Glen and his wife went public with his diagnosis and announced that he and his family would set out on a “Goodbye Tour.”

The film documents this amazing journey as he and his family attempt to navigate the wildly unpredictable nature of Glen’s progressing disease using love, laughter and music as their medicine of choice.

Special appearances include Bruce Springsteen, The Edge, Paul McCartney, Blake Shelton, Sheryl Crow, Keith Urban, Brad Paisley, Taylor Swift, Steve Martin, Chad Smith and Bill Clinton among many others.


My First GDMLI Work Day

This year I was selected to participate in the Greater Des Moines Leadership Institute‘s (GDMLI) Community Leadership Program (CLP). This is a HUGE honor. CLP is Central Iowa’s premier and longest standing leadership program.

For our class project, we are working with Amanda the Panda to renovate their newly-purchased grief center in order to help the organization reach more hurting children and families. The new facility will double Amanda the Panda’s current space to allow for program expansion, provide a fenced outdoor space for activities and create increased community awareness.

We had a small work crew on Saturday, January 26th, as Project Panda continued its forward momentum from the previous work weekend.

The goal: make a hole for the new staircase. Sounds easy, right?

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My Urbandale Chamber Membership Maximizing Strategy

About a month ago I decided to join the Urbandale Chamber. I’d been “dating” chambers for the past three years, trying to decide which one included the types of businesses I work with and my matched well with my own personal brand.

I landed on the Urbandale Chamber because of the two reasons above as well as the fact that they’re extremely active and offer a lot of benefits to its membership. There are so many opportunities to get involved morning, noon and night!

As with all marketing tactics, I’ve developed my strategy to get the most out of my investment:

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DSM Networking: dsm Magazine

Anyone and everyone is invited to attend (for free) dsm Magazine‘s amazing events. I find out about their events via their Facebook Fan Page.

dsm is published quarterly, with a fifth edition, The Men’s Book and The Women’s Book, published in the fall. The magazine’s monthly e-newsletters include Giving City, Savor and dsmArts. In the fall of 2012, the magazine group will launch a new magazine, called ia, that will showcase the best of the state of Iowa.

dsm’s popular events, attended by the metro area’s influentials, include unveiling parties; Sages Over 70; and The List party.

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Reaching audiences via social media has been an integral component of the 80/35 music festival‘s marketing strategy since its launch in 2008.

Everything from the early days with MySpace to future plans with Snapchat, Jill Haverkamp, owner of On Pitch, and Hillary Ferry will share how 80/35 stays current on the latest social media trends to engage and expand their reach.

Jill will provide insight into the evolution of 80/35′s social media efforts, as well as an in depth look at the festival’s processes for managing all of their social platforms.

Tickets available herebit.ly/SMCDSM8035
Early bird (ends March 4 midnight): $10; $5 students
Regular (March 5-10): $15; $10 students

Time: March 10, 2015 from 5:30pm to 7pm

5:30-6pm – networking
6-6:30pm – presentation
6:30-7pm – Q&A/wrap-up

About Jill Haverkamp
Jill Haverkamp has more than 10 years of marketing and communications experience. She received her bachelor’s degree from Columbia College Chicago in marketing communication and public relations.

Upon moving back to her hometown of Des Moines, Jill began working for one of Iowa’s largest marketing agencies, The Integer Group. A longtime passion for marketing and creativity led Jill to launch On Pitch in 2010. She’s well-versed in media relations, social media, traditional communications, project management, and planning.

Her business strategy is simple: collaborate with you to find your brand angle and story. Tell that story to your consumers. Raise your brand’s awareness to amplify sales. And ultimately, introduce others to the thrill of discovering something great, so they keep coming back for more.

About Hillary Ferry
Hillary Ferry is a digital strategist, educator and thought leader with 10+ years of experience developing integrated social media marketing strategies for small to large-sized brands in a wide range of industries, including agriculture, entertainment, healthcare, insurance, finance, retail and technology.

Hillary co-founded On Pitch with Jill in 2010, and she continues to pop-in for consulting and strategy sessions.


As a follow-up to a post I wrote a few months ago about the founding of the Des Moines European Heritage Association, I’m pleased to announce that we received our tax exempt designation from the IRS!

A few days ago, I received a notice from the IRS (delivered in a hand-written-addressed envelope!), informing me that the non-profit Carrie Gosnell, Theresa Edman and I have been working on for about 6 months has been determined to be “exempt from federal income tax under Internal Revenue Code Section 501(c)3.” We’ve come such a long way in one year!

Des Moines European Heritage Association has also been classified as a public charity. We’ll take it!

While we continue to spend a significant amount of time solidifying our Board structure and internal policies, we now feel confident that Christkindlmarket Des Moines WILL happen and we can begin planning the fun stuff!

Hope you can join us during the first weekend in December, 2016!


Des Moines Business Record Forty Under 40 Honors

by "Get it Done Girl" on February 5, 2015 · 0 comments

in Des Moines,Networking

A few weeks ago, I was selected to the 2015 class of Forty under 40. It means so much to be recognized for my efforts over the past six years in the Des Moines community.

Being laid off six years ago was really a blessing in disguise; I needed that time to reflect on what I wanted out of my personal and professional life. I needed to meet people who earned a living without having a job. I needed to become comfortable being uncomfortable. I needed to realize that what I wanted out of this life was my choice.

I’m not the typical business professional upon which The Business Record bestows this honor and believe me, this fact has made a significant impression on me and makes this recognition that much more powerful.

Thank you to the the individual who nominated me for this distinction, to those who wrote letters of recommendation and to all of the amazing people I’ve met over the past six years. You’ve helped shape me into the professional I am today!

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