Going Social in a Mobile-First World

by "Get it Done Girl" on July 3, 2014 · 0 comments

in Networking,Social Media

Ninety percent of Americans have cell phones. Nearly 70% find themselves checking their phone for messages or alerts – even when their phone isn’t ringing or vibrating. The device that was once affordable for just a small few is now pervasive across the country. And usage isn’t slowing down. As brands adapt for a mobile-first (and sometimes mobile-only) world, they face an entirely new frontier in social media. Mike Templeton, digital marketing manager at Kum & Go, will share how the Midwest convenience store chain is leveraging consumers’ favorite device to stay in touch and top of mind with mobile social media.

Mike Templeton is an experienced marketing strategist with a passion for technology. He serves as digital marketing manager at Kum & Go, the fifth largest privately held, company-operated convenience store chain in the United States. His previous roles have spanned social media strategy, email marketing, and online community management. He holds a bachelor’s degree in marketing from Iowa State University.

Reserve your ticket now!


Time: July 8, 2014 from 5:30pm to 7pm
Location: Kum & Go Corporate HQ
Street: 4600 Westtown Pkwy
City/Town: West Des Moines


Jazify Your Linkedin Profile

Last Thursday I spoke to a group of unemployed professionals at the Urbandale Public Library about how they can supersize their Linkedin profile to help them stand out during their search. Here are a few pointers I shared with the group:

Include a professional headshot

It doesn’t have to be professionally taken in a studio. I just need to be able to recognize you. The you I would see out networking; not the you I would see at your kid’s soccer game…

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Book Review: Linchpin by Seth Godin

I’ve been a fan of Seth Godin ever since I read my first book, Tribes back in mid-2009. That book inspired me to stop being a sheep-walker and instead, be a leader so I started Unemployed in Des Moines and later that year, my own business.

That’s why I was excited to read Linchpin. Godin always moves me to take action.

A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide.

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Professional Profile Photos

Do you ever meet potential customers in person? If you do, be sure that what they see is what they get; your headshot on your website and social media accounts should reflect what you look like today.

Be sure to use the same headshot across your professional accounts. You can deviate a little bit on your personal Facebook page, for example, but if you’re using social media accounts for business, be sure that they are professional.

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As social media platforms revise algorithms and limit the viral reach posts have, marketers must begin to transition to paid advertising. Facebook’s advertising campaigns are a fantastic way to reach a targeted, extended audience for a minimal cost investment. Join SMCDSM for an interactive and educational event presented by Alex Guzik of Spindustry Digital. Alex will walk attendees through the various campaign objective options, provide helpful tips and display example case studies. This presentation is meant to be interactive, so please bring a credit card if you wish to have the Spindustry Digital team help you set up your own Facebook advertisement during the presentation. Computers will be provided.

Event networking and refreshments (provided by Spindustry Digital) we be held in the Spindustry Digital lobby on the third floor. The interactive presentation will be held in the Spindustry Training facilities on the first floor.

Alexandra Guzik is the PR and social media specialist at Spindustry Digital. Alex is responsible for social media consulting, execution, social media measurement, campaigns and videography.

Click here to RSVP


Time: June 24, 2014 from 5:30pm to 7pm
Location: Spindustry Digital
Street: 1370 NW 114th St #103
City/Town: Clive, IA



Contemporary Business Solutions is holding a monthly series of Lunch and Learn workshops at the Urbandale Chamber of Commerce in 2014. Attendees are invited to bring their own lunch and laptops. Since this will be a workshop format, attendance is limited to 15.

This workshop, on Thursday, August 7th, from 11:45am – 1pm, will focus on how to supersize Linkedin profiles. Most Linkedin users joined the social network because they were invited to connect with someone…and they haven’t done anything with their profile since then. Bring your laptops and we’ll work through your Linkedin profiles from the top to the bottom to make sure your profile looks professional and is ready to work for you.

Please add the following dates to your calendars!

  • September 4th, 2014 – LinkedIn 301: How to Use your LinkedIn profile
  • November 6th, 2014 – TBD
  • December 4th, 2014 – TBD


Happy Medium is proud to bring you Social Media Day 2014!

Purchase tickets and more information here: http://www.itsahappymedium.com/smddm2014/

Join Happy Medium as they celebrate the world of social media through both a personal and business perspective and hear from well-known, local experts who will be featured as speakers and panelists throughout the day.

This event is geared towards beginners, experts, and everyone in-between, so make sure to reserve your spot for this can’t-miss event!

Current Speaker Lineup Includes:

Scott Siepker – Iowa Nice Guy http://www.scottsiepker.com/

Mike Draper – Owner and CEOMG of RAYGUN http://raygunsite.com/

Check back for more speaker announcements coming soon!

Current Panelist Lineup Includes:

Bryce Miller – Des Moines Register Sports Columnist http://www.desmoinesregister.com/sports/bryce-miller/

Josh Dreyer – Willis Auto Marketing Director https://www.facebook.com/willisautocampus

Nathan T. Wright – Hy-Vee Digital Marketing & Innovation http://nathantwright.com/about-nathan/

Norah Carroll – Digital Strategist at Veridian https://twitter.com/norahcarroll

Mary Pink – Associate Athletics Director for Marketing at Iowa State University https://www.facebook.com/IowaStateAthletics

Katie Stocking – Owner of Happy Medium http://www.itsahappymedium.com/

Ticket price includes admission to event, t-shirt designed by RAYGUNshirts, and two free drink tickets to be used during happy hour.

Check-in begins at 12:00pm, where members of the Happy Medium Social Media team will be available to answer any and all questions you want to ask regarding social media.

At 1:00pm they will kick off the official event with presentations + Q&A from our speakers. There will be a short break before the panel discussion begins, which starts at 4:00pm.

To finish the day, they will be hosting a happy hour where there will be time to network and wrap up Social Media Day 2014.

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