2nd Annual Creativity Summit

Last week I attended the 2nd Annual Creativity Summit.

I attended because I don’t consider myself overly creative and thought I needed help in that area. I think that people who are creative are in the arts (dancing, singing, acting…) or perhaps graphic designers, website designers or architects.

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Book Review: Lean In: Women, Work, and the Will to Lead

I just had to read this book by Sheryl Sandberg to find out what all the hype was about. I would hear my girlfriends using “lean in” in sentences and I wanted to know what they meant…well, now I do!

I had a tough time with this book. The premise is that there are too few women leaders and the author tries to outline ways to improve women’s situation in this area.

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Book Review: Youtility: Why Smart Marketing Is About Help Not Hype

We are living in a time where customers have the most control over their purchase decision-making process. They have more choices, the know more about the products and customer-loyalty can be gained or lost with one transaction.

According to Jay Baer, “Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers.”

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Polk County Housing Trust Fund Fall 2013 Community Bus Tour

If these bus tours aren’t on your radar yet, they should be. There’s no better way to learn about our community and the issues it faces than to share a 2-hour bus ride with the people who have their fingers on its pulse.

This bus tour was significantly different than the previous bus tour I participated in. This was the first tour completely outside of Des Moines city limits, but still within Polk County. Most of their bus tours in the past have highlighted issues affecting affordable housing in Des Moines’ urban core. Their goal with this tour was to demonstrate that affordable housing is an issue that affects all communities.

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MailChimp Announces New Price Tiers

A few days ago, MailChimp announced new price tiers for their users, virtually creating an option for everyone.

Although MailChimp still offers its FREE option for users maintaining lists of fewer than 2000 email addresses with a limit of 12,000 sends (users can send 6 campaigns to their list of 2000 email addresses which equals 12,000 sends for free), it’s created a LOT more options for users who want to leverage the unlimited send option.

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Digital Marketing & Social Media Workshop

Last week, I attended the Digital Marketing & Social Media Marketing Workshop presented by Register Media.

Takeaways:

  • A popular phrase in the digital space is, “Content is King”. A spin on that phrase, “Optimized content is king; conversion is queen.”
  • Consumers now want 10 info spots, not the 4 or 5 info spots that sufficed 10 years ago. Info spot options: customized landing page, website, Facebook, Twitter, Google +, e-newsletter, newspaper advertisement, reviews, deals/offers, QR Code…
  • ZMOT = Zero Moment of Truth…this video says it all…who is helping you with your ZMOT?

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Breakfast, Business & More!

by "Get it Done Girl" on July 8, 2015 · 0 comments

in Free Agency

What a great turn out for our very first Breakfast, Business & More networking event! Check out a few of the pictures. Our next event is October 6 at 8am. Register at www.breakfastbusinessandmore.com!

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Is Linkedin Premium Worth It?

 

I’ve been asked this question a LOT lately, so I thought I’d share my opinion. There are really only three reasons why you should consider a Linkedin Premium account (which has within it, four levels including: Free, Business Plus, Executive and Pro):

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Gmail’s New Inbox and Why You Should Care

While the new Gmail inbox tabs aren’t “new”, I still find individuals experiencing issues receiving emails AND making sure that their emails are received.

This change affects everyone who uses Gmail as their email Client (for example, I have a copy of suzanne@contemporary-business-solutions.com send to my Gmail account so I can read my email there versus reading my email via my website host’s webmail system). Most businesses use Outlook as their standard email Client, but you’d be surprised the number of organizations that have moved to Gmail while still maintaining their @yourbusiness.com email address structure.

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Pinterest to Start Showing Ads!

Pinterest is one of the fastest growing social networks around right now and I get a lot of businesses asking me if it’s where they should be.

After four years, Pinterest users are consuming more and more content on their mobile devices. They’re going to start offering businesses the ability to pay to promote pins in an effort to show its users that it is a social network that plans on being around for quite some time. Paid promotion is also currently being used on Facebook and Twitter to let businesses increase their reach.

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Celebrate Waukee 2015 – A Huge Success!

by "Get it Done Girl" on June 12, 2015 · 0 comments

in Free Agency,freelance

Last December, I was hired by the City of Waukee as an Event Consultant.

The Waukee Leadership Institute‘s Class of 2015 was tasked with revamping Waukee’s Annual Fall Festival and they needed some guidance.

Renamed “Celebrate Waukee”, this family-friendly event was held on June 5 – 6, 2015, in the Historic Downtown Triangle and Centennial Park.

Celebrate Waukee kicked off on Friday, June 5, with a movie in Centennial Park sponsored by the Waukee Parks and Recreation Department. On Saturday, June 6, the festivities began in the Historic Downtown Triangle with a pancake breakfast and a Chopper 6K Challenge and a Chopper 2K Kids Fun Run. A parade took the fun to Centennial Park where attendees were offered a wide range of activities for all ages, including inflatables sponsored by HyVee and Atlantic Bottling, the Waukee Warrior Kids Challenge sponsored by Central Bank, various activities provided by the Waukee Arts Council, vendors, food, drinks, live music, fireworks, and much more.

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Below are a few ways I supported this group’s efforts:

  • Developed an event planning and event marketing timeline in Excel to be maintained as a shared document
  • Held regular conference calls with co-chairs to make sure the right questions were being addressed and that they’re staying on schedule
  • Held regular conference calls with various sub-committees
  • Attended regularly scheduled large group meetings
  • Managed the Facebook Fan Page and Twitter accounts
  • Ran Facebook Ads to promote the event

Does your organization need help producing events? Maybe you need an Event Consultant to keep you on track!!!

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