Football season may be coming to an end, but brands need to continue engaging with their audiences year round. This Super Bowl, which commercials were best in show? And, how can companies that can’t afford the pricey commercials still engage with consumers on social media during the big game?

During this event, you’ll have the chance to talk to some of the top advertising, digital, and marketing professionals around Des Moines to hear their thoughts on how brands can win during the Super Bowl. Panelists include:

  • Josh Fleming – Brand Counselor, Meyocks
  • Angela Ten Clay – Communication Manager, Wellmark Blue Cross Blue Shield
  • Sara Mulholland – Digital Media Coordinator, Mercy Hospital

Tickets are $15 and include appetizers and beverages.

Time: February 9, 2016 from 6pm to 8pm
Location: TBD
Website or Map: https://www.eventbrite.com/e/…
Event Type: networking, education
Organized By: Social Media Club Des Moines

RSVP for Touchdown! How Brands Can Score Big During the Super Bowl with Social Media to add comments!

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The Dissolution of Unemployed in Des Moines

When I was laid off from my last traditional job in February 2009, I searched high and low, as did many individuals at that time, for my next job.

I found many individuals who were in the same situation, with few resources to help us become better job seekers. That’s why I founded Unemployed in Des Moines. This group helped me hone my website building skills, helped me understand the power of social media to bring people together around a shared interest, understand the value of networking and to be more comfortable speaking in public.

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Event Spotlight: East Side Business Breakfast

The second Tuesday of every month from 7:15-8:30am, the Euclid Hy-Vee hosts a networking event with FREE breakfast. They’ve been doing this for four years. Great networking group. It’s now affiliated with the Des Moines East South Chamber. Attendees share their 30-second commercial with the group followed by a program.

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Des Moines’ Newest Addition: Strudl Haus

With their Grand Opening on December 27, 2014, Strudl Haus is the newest addition to Des Moines’ international culinary scene.

You may have seen owner Michael Leo’s homemade Austrian pastries and sausages at the Downtown Farmer’s Market. He’s now committed to a luxurious Euro-style spot on busy Indianola Road.

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Client Open House

A couple weeks ago, I helped a Client host an open house at their new office space.

An open house is a great marketing tool. It’s an excuse to reach out to your Clients and to show them how much you appreciate them! Offer door prizes or prizes that can be won in a drawing. Always have refreshments and be sure each individual leaves with marketing materials and a small, branded gift.

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Is There Such a Thing as an “Event Consultant”?

I’m not sure, but I just called myself one in a Proposal!

One of the things I pride myself in after being in business for five years, is being able to provide custom solutions for my Clients.

I was approached a few weeks ago by a group that wanted to produce a large community event. After learning more about their needs, it turned out that they didn’t want me to produce the event for them; they wanted me to work alongside them so they could learn to produce their event for years to come.

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So, I Co-Founded a Non-Profit This Year…

Who does that?

Earlier this year, I had trouble sleeping. Christmas had just ended and I was infatuated with the German-inspired Christmas markets (Christkindlmarket, Christkindlmarkt, Weihnachtsmarkt,) that I was seeing displayed all over Facebook. Having lived in Cologne, Germany for two years, I was able to experience these markets first-hand.

The nostalgia, the smells, the history, the culture. This is what kept me up at night. With my event planning/marketing experience and my knowledge of the Christmas markets, I thought Des Moines could use an event of this type. And I was the one to make it happen.

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Last week, I had the please to speak to The Association for Women in Communications – Des Moines Chapter about how to create a winning LinkedIn profile and then how to use it to execute their marketing goals. What a great bunch of ladies!

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As I mentioned in one of my recent posts, The Meyvn Group‘s Business Book Club is up and running again!

Our most recent read was, “A Framework for Understanding Poverty; A Cognitive Approach” by Ruby Payne, PhD.

What this book is about

Winner of the Association of American Publishers’ (AAP) 2014 REVERE Golden Lamp Award for Professional Development! When viewed through an economic lens, poverty can be defined as an absence of resources. Since 1995, Framework’s basic premise is that the middle-class understandings of those who work with children and adults in poverty are often ill-suited for connecting with and helping people build up resources and rise out of poverty. Now, 18 years and 1.5 million copies later, Framework: A Cognitive Approach has been revised, updated and expanded. The 5th edition features an enhanced chapter on instruction and achievement; greater emphasis on the thinking, community, and learning patterns involved in breaking out of poverty; plentiful citations, new case studies, and data: more details findings about interventions, resources, and causes of poverty, and a review of the outlook for people in poverty and those who work with them.

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