Over the past year of being in business, I’ve written one blog post a week. That’s my goal. That’s what I do.
Others out there in the blogging community blog once/day. Several businesses in town have 4 or 5 bloggers who contribute to their business’ blog – now they can really churn out content!
Below are a few exercises I go through to generate blog post ideas:
I visit my well-populated Google Reader. Just reading what others are blogging about gets me in the blogging rhythm and gets the creative juices flowing. If you don’t know how to set up a Google Reader – read this.
I reflect back on recent conversations with clients, prospects and colleagues. Practically every interaction you have is a blog post waiting to happen. Whether it’s a teaching moment or a heated discussion, chances are, the readers of your blog could glean something from that exchange. This is where you bring value.
What do I know? It’s much easier to write about what you know or experiences you’ve had. Sometimes, I like to relate what’s happening in my personal life to a business topic so my readers can get to know me better.
I do a Google search on “What to blog about”. And find great ideas that never get old:
How do you generate blog post ideas?
{ 2 comments… read them below or add one }
I usually have to wait for a perfect confluence of quiet time and an “Ah ha!” moment.
Chris Brogan has written a couple “list of topics” posts on his blog, and he’s even started a pay-service where every week you get 10 topics emailed to you.
Here’s my biggest problem: I want to write about how a political campaign should be run but I’ve never run a political campaign. I find it hard to speak as someone from the lower rungs without sounding like I just want to sit at the big kid’s table.
Any advice from the masses?
Quiet time is a MUST for me as well…go ahead and write about how a political campaign should be run even though you don’t have any direct experience. What this does is it creates a dialogue. Your fresh ideas might create that “Ah ha!” moment for your readers who have been running political campaigns for years. Sometimes they lose perspective if they’ve been doing this for years…they may see your GREAT ideas and invite you on board – if that’s what you want. Blogging definitely generates exposure!!! Thanks for your comment!