If your organization does not produce an e-newsletter, start one and send it out on a consistent basis, whether it’s twice per month or once per month. Not only does it give your constituents more information about your business and its culture, but it’s a great form of drip marketing.
I like to use MailChimp to design and send my e-newsletter campaigns. It’s free for up to 2000 email addresses and integrates well with WordPress. An organization can opt-in email addresses that they have acquired over the years. To attract a new audience, allow users the opportunity to opt-in to your e-newsletter by adding a MailChimp widget to the sidebar of your WordPress website. Below is a great video that shows you how:
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