Book Review: Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

by "Get it Done Girl" on May 14, 2012 · 1 comment

in Book Review,Free Agency,freelance,How To:,small biz,Social Media

I read another great book which I would recommend to anyone interested in exploring Free Agency and monetizing their passion. In Crush It by Gary Vaynerchuk, you’ll learn how to use the power of the Internet to turn your hobby/passion into a real business.

I enjoyed how Gary shared with us his rise to fame which began as a helper in his immigrant parent’s wine shop which led to the creation of the nationally recognized Wine Library TV over several years – and he used the Internet to get it there…In this book, Gary talks about the exact steps he took to transform his life by building his personal brand. He wants readers to have the tools necessary to do exactly what he did using their own niche.

Gary talks about using video as his primary vehicle to get his personal brand out there with his blog/website as the hub. He also uses Facebook and Twitter to build community. If these platforms are foreign to you, fear not, for Gary explains how to leverage them to their fullest.

The purpose behind Crush It is to recognize that the Internet 2.0 and social media have revolutionized the advertising world and has really leveled the playing field for anybody wanting to monetize their passion and gain access. The four Myths Gary dispels in his book:

  1. I’m not passionate about something sexy or popular like wine, so these lessons don’t apply to me.
  2. My business already has a Twitter account and a Facebook page, we’re set in the social media department.
  3. I’m happy at my job so this book is irrelevant to me.
  4. I need to quit my job to take advantage of this book’s entrepreneurial lessons.

In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. Are you ready to get started?

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{ 1 comment… read it below or add one }

Mike Wagner May 14, 2012 at 6:13 am

Thanks for sharing your review of Crush It. I’ve seen copies showing up at Half Price Books lately and have been tempted to buy it. Will have to give it another look.

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