A few days ago, MailChimp announced new price tiers for their users, virtually creating an option for everyone.
Although MailChimp still offers its FREE option for users maintaining lists of fewer than 2000 email addresses with a limit of 12,000 sends (users can send 6 campaigns to their list of 2000 email addresses which equals 12,000 sends for free), it’s created a LOT more options for users who want to leverage the unlimited send option.
Think about your marketing strategy and how often you want/need to communicate with your audience to determine which MailChimp plan is right for you. Either way, MailChimp’s pricing structure and features continues to outmatch ConstantContact, but choose the platform that is right for you and your business’ goals.
