I came across a great blog post featured on Mashable called How To: Deal with Negative Feedback in Social Media.
But how do you know if there is negative feedback if you’re not using social media? If you’re hesitant to delve into Twitter or Facebook for your business, the bare minimum that you need to do is create a Google Alert.
Everytime your keywords are mentioned on most websites INCLUDING Twitter and Facebook, you are notified via email. This is invaluable because there is no way that you can be monitoring every website all the time. Let Google do the work for you.
Go to http://www.google.com/alerts and start creating alerts. Use quotes around text that you’d like Google to search for as a phrase. For example, I have a Google alert created for “Suzanne Hull” and “Des Moines”. Everytime my name and city of residence are mentioned on a website, I receive an email notification. I also have a Google alert created for “Contemporary Business Solutions”. I want to know when my business name is mentioned so I can go directly to the content and read what was published.
Google Alerts are great to find out about negative feedback; they’re also great to find out if someone has said something positive about you and/or your brand so you can thank them for their comments.
How can you use Google Alerts in your business?