When I talk about what I do as the “Get It Done Girl”, Twitter usually comes up as the most intriguing topic. There’s a certain etiquette involved; there’s some new vocabulary. What makes Twitter even MORE social is what’s called a #tweetup. A tweetup is an in-person gathering organized via Twitter, often spontaneous. Most often, companies use them for things like hosting launch parties, connecting with customers and introducing like-minded followers to each other.
#dmtweetup is the hashtag to follow to find out about a #tweetup in Des Moines. There just so happens to have been a #dmtweetup last night hosted by the @DMDerbyDames at the @highlifelounge beginning at 6pm. The Des Moines Derby Dames are one of Iowa’s premier Roller Derby Teams. The Dames are supplying the first keg of beer for free.
What’s great about a #tweetup is that anybody can “call it”. Just use the hashtag and the event will spread like wildfire through the Twitter community. I like to have a column in TweetDeck (my social media management tool) dedicated to the #dmtweetup conversation so I don’t miss it. It could be that the #dmtweetup is organized by someone who I’m not yet connected with. This assures that I don’t miss the information. I can also connect with people I don’t know before the #dmtweetup by seeing who is going and following them.
Think about how you or your organization can use a #dmtweetup for a product launch or a store opening. Perhaps your retail store is celebrating an important anniversary – call a #dmtweetup and offer a “prize” for the first 25 through the door.