Lately I’ve come to know a few people who are operating an extremely successful freelance business….but they don’t have a business. name I applaud them because they didn’t let the stress of arriving at the perfect business name hold them back from moving forward with their dream.
When I started my business last fall, I spent about a month brainstorming names until I landed on Contemporary Business Solutions. Did I love it? No. Did it represent my business well? Yes. I’ve created a current, contemporary solution to business’ needs by contracting my time when they have project that needs to be done. All too often small business owners feel that they need to hire staff when the workload picks up – that might not be the best solution. It’s extremely expensive to hire a permanent employee when you’re not positive that the upswing in business is going to last. That’s where I come in.
A few months ago, I received an email from someone saying that I was introduced to them from afar at a networking event. Basically, someone was pointing out people in the room by their tag line and I was the “Get It Done Girl” in their eyes. WOW – sure wish I knew who that person was so I could thank them because it’s a perfect fit. I grabbed that tag line and ran with it. I began including it in my pitch at networking events and now people are introducing me to others not by my business name, but by my tag line, which I think is more powerful and descriptive of me as a person.
My point here is to not let your business name hold you back from moving forward. If you don’t love it, that’s okay. Once your community gets a sense of who you are and what you do, chances are, something magical will happen and your tag line will emerge…
Have any of you had similar experiences? Which came first, the business name or your tag line?