- White Papers for Download
- Free 30-minute Consultation – This is a tool I employ…
- Office Hours – I have office hours every other week and it’s a great way for people to “test” my knowledge and for me to interview them as a potential client. Office hours is a win-win.
- E-Newsletter – I’ve generated several leads because of my drip-marketing strategy. Every two weeks, I share an e-newsletter with those who have signed up.
- If you’re selling a product, can I take it home for 30 days and try it out?
What can you give away for free in your business to help generate leads?