Any good social media marketing plan always starts with a traditional marketing plan. Social media is a tool, or set of tools, used to execute your marketing plan.
If you own a small business or are a solopreneur and don’t have a marketing plan, here’s a great document I found that walks you through the steps of putting one together.
An excerpt from “7 Steps for Creating a Social Media Marketing Plan” from Social Media Today:
- What are your marketing objectives? Make sure they are attainable and measurable. This stems from your marketing plan.
- Who is your audience? Know where they are online and where they are already engaged in related, relevant conversations.
- What are your assets? Examine your social media and online assets to see what you can leverage for full social media engagement. (See assets diagram.)
- What tactics will you use? Choose the tactics that incorporate the most logical tools for what you are trying to achieve and who you are trying to reach.
- What are your big ideas? Come up with some creative ideas that are repeatable and scalable to attract attention and provide value.
- How will you measure results? Establish benchmarks, monitor and be clear what you are tracking and how.
- Re-examine over time. What works? What doesn’t? What can you build upon? What can you improve? What needs to be scrapped?
See how a marketing plan makes engaging in social media more strategic and quantifiable? If you need help in this area, shoot me an email or give me a call to chat; I’d love to help!