I had the opportunity to hear Jay Baer speak – TWICE – when he was in Des Moines this past March at the Downtown Central Library. The cost of the luncheon meeting included a copy of his book The Now Revolution which he co-authored with Amber Naslund.
The Now Revolution talks about how the social web has changed the way we do business – forever…
Your organization once moved at a snail’s pace when responding to outside inquiries and complaints – you would have meetings with numerous internal teams to determine how to respond to an “incident”.
With today’s online world, businesses need to respond instantaneously – and are expected to. You might not have all of the information, but we (the online world) want a response! Customers are lost and won in real-time, every second of every day.
If your business hasn’t adapted to this evolution, it must.
The Now Revolution won’t teach you how to Tweet or update your Facebook status; it outlines how you must retool your business to make the real-time, online world work in your favor rather than against you.
Below are the seven shifts that will help you make your company faster, smarter, and more social:
- Engineer a New Bedrock
- Find Talent You Can Trust
- Organize your Armies
- Answer the New Telephone
- Emphasize Response-Ability
- Build a Fire Extinguisher
- Make a Calculator
Have any of you read this book? What are your thoughts?