Do you ever meet potential customers in person? If you do, be sure that what they see is what they get; your headshot on your website and social media accounts should reflect what you look like today.
Be sure to use the same headshot across your professional accounts. You can deviate a little bit on your personal Facebook page, for example, but if you’re using social media accounts for business, be sure that they are professional.
Professional doesn’t mean scheduling a sitting with a photographer in a studio. Professional means how you want others to perceive you and your business. For example, don’t use a photo taken of you two-fisting-it on a speed boat on Labor Day weekend. Do use a photo taken of you in a natural, comfortable environment wearing what you would wear to meet potential customers. For example, I had my headshots taken in the downtown Des Moines skywalk system using brick buildings as a background…
- Make sure I can tell it’s you. Your face should be clearly visible. You should be the only face in the photo.
- Remember, you’re not a celebrity. People aren’t going to do business with you based on what you look like, but on what you do and how you do it.
- Don’t use stock photos. Believe it or not, I’ve seen it done.
- Use photos that don’t mislead. Do your own hair and makeup. If you wear glasses all the time, wear them in the photo. If you’ve recently drastically changed your hair color (or acquired hair), it’s time to update your photo. Make it easy for people to recognize you when they meet you for the first time…you don’t want them wondering what else you’re hiding…
Can you think of any other tips for online profile photos?