People do business with others that they know, like and trust. I’ve been hearing that for the past year; even more so since I started my business in November.
Clients are always hesitant to engage with a new business for the first time. They’re not sure if the business can deliver what they promised; they’re not sure they’re going to get value from the relationship. Testimonials can reassure your prospects that you have a successful track record.
Now, there are great testimonials and then there are not-so-stellar testimonials. You’re asking your client to take time out of their day to write something for you, so you should make the process as easy as possible.
- When you think you can’t run anymore, walk for 30 seconds and then continue – it’s the only way you’re going to get stronger. There are some days when I struggle with getting all of my client work done – but I must. Taking short breaks really re-energizes my body and mind so I can push through.
- Nutrition is important. You can train longer and be a better employee when you nourish your body correctly. After mile 3, I need water; if I don’t drink any, I’m not going to be able to make it to the finish. If you skip lunch, you know the consequences!
This post isn’t really about different ways to skin a cat without getting your hands dirty – what it IS about is virality.
A post with this title could be a metaphor for the approach you take to professionally dealing with a difficult client. It could also be a metaphor for diffusing a sticky situation with a group of volunteers. Whatever the REAL storyline is, you’re going to get more clicks if you use a stickier title