Last year, my sister-in-law and I decided to rent a party bus to take us to five different sushi restaurants in Des Moines. It was a small group of us since we wanted to know everyone on the bus and keep it to just friends. It turned out to be a GREAT time!
This year, I’ve brought the event under my business in order to build out the digital marketing collateral and give this event some street cred. The website and Facebook Fan page have grown over the last several months as has the e-newsletter…
The most recent DSM Sushi Roll was yesterday and it couldn’t have gone better, as far as I’m concerned. We started at Appare at 11:30am, ate our sushi at noon and by 12:45pm, we were all loaded with our drinks and coolers on the bubble gum pink party bus. We visited Sakura Sushi, Wasabi Tao, Wasabi Chi and Waterfront. We came back to Appare for dessert and a final cocktail to end the afternoon.
The GREAT part was that the event sold out, there were a few digital mentions and a mention in Juice Magazine…and I didn’t spend one dollar on advertising…I haven’t decided if I’m going to do this annually, semi-annually (or monthly, as some of yesterday’s participants would have me do). We’ll see.