The Social Media Club of Des Moines is putting on another great program! Three years ago, Des Moines Public Schools used YouTube and Flickr as little more than online filing cabinets. Today, Iowa’s largest provider of public education engages with tens of thousands of people across each day with its integration of multiple social media tools, a revamped web site and a new mobile app. Attendees will learn why it’s smart of public agencies to increase their online footprint to reach their customers.
Beverages and light snacks will be served.
Registration required. Tickets available here.
Phil Roeder has more than 25 years of experience in public affairs, media relations, strategic planning, marketing and issues management in both the public and private sector.
Phil is currently the Director of Communications for Des Moines Public Schools, Iowa’s largest provider of public education. He first held this position in 2007-08 and returned to the school district in 2011. In this role he oversees a staff of six and is responsible for management of the school district’s online presence through its web sites, social media and mobile app; their 24/7 cable television station; media relations efforts; and various publications and branding initiatives.
Before going to work at Des Moines Public Schools, Phil was an elected member of the Des Moines School Board where he also served as its president.
Among his public sector experiences are serving as deputy chief of staff to Governor Chet Culver, political director for Senator Tom Harkin, press secretary to Senator Max Baucus and public information director for Polk County.
Phil’s background in the private sector includes working for two advertising and public relations agencies – ZLR Ignition and CMF&Z – and directing public affairs at the Crawford Law Firm.
Phil and his wife have three children, all of whom are graduates of Des Moines Public Schools.
When: October 23, 2014, 5:30pm – 7pm
Where: Central Campus High School
