- Have an awesome timeline cover photo and change it out often
- Use a square version of your logo as your profile photo
- Complete your profile – completely Take full advantage of the various parts of your Facebook profile that can help get your page noticed, liked when found, and promoted (for free) through “similar” search results.
- Engage in the conversation – use Facebook as your Fan Page and Like, Comment and Share status updates from other Fan Pages that you like which appear in your news feed.
- Give each post its own engagement objective: likes, comments or shares
- In addition to posting status updates and photos, be sure to comment on your posts and reply to those who comment on your posts. Facebook released an update that allows you to reply directly to a comment on your post rather than merely adding another comment.
- Update your status regularly and consistently – Personal posts, company function posts, vacation/weekend/hobby posts, question posts, shared/linked posts, blog posts, video posts, holiday/seasonal posts, business development posts
- Post 1-2 times per day
- Best time of day to post can be gleaned by viewing your page’s Insights to see when the majority of those who Like your page are on Facebook
- Engagement is higher on Thursday and Fridays
- Allow 3 hours between posts
- Questions get more comments
- Photos get more engagement
- Posts that are less than 70 characters get up to 25% more engagement
- Ask customers to leave reviews
- Schedule your posts for a time that people are actually awake!
Tagged as:
continuing education,
facebook,
tips
