Reaching audiences via social media has been an integral component of the 80/35 music festival‘s marketing strategy since its launch in 2008.
Everything from the early days with MySpace to future plans with Snapchat, Jill Haverkamp, owner of On Pitch, and Hillary Ferry will share how 80/35 stays current on the latest social media trends to engage and expand their reach.
Jill will provide insight into the evolution of 80/35’s social media efforts, as well as an in depth look at the festival’s processes for managing all of their social platforms.
Tickets available here: bit.ly/SMCDSM8035
Early bird (ends March 4 midnight): $10; $5 students
Regular (March 5-10): $15; $10 students
Time: March 10, 2015 from 5:30pm to 7pm
Schedule:
5:30-6pm – networking
6-6:30pm – presentation
6:30-7pm – Q&A/wrap-up
About Jill Haverkamp
Jill Haverkamp has more than 10 years of marketing and communications experience. She received her bachelor’s degree from Columbia College Chicago in marketing communication and public relations.
Upon moving back to her hometown of Des Moines, Jill began working for one of Iowa’s largest marketing agencies, The Integer Group. A longtime passion for marketing and creativity led Jill to launch On Pitch in 2010. She’s well-versed in media relations, social media, traditional communications, project management, and planning.
Her business strategy is simple: collaborate with you to find your brand angle and story. Tell that story to your consumers. Raise your brand’s awareness to amplify sales. And ultimately, introduce others to the thrill of discovering something great, so they keep coming back for more.
About Hillary Ferry
Hillary Ferry is a digital strategist, educator and thought leader with 10+ years of experience developing integrated social media marketing strategies for small to large-sized brands in a wide range of industries, including agriculture, entertainment, healthcare, insurance, finance, retail and technology.
Hillary co-founded On Pitch with Jill in 2010, and she continues to pop-in for consulting and strategy sessions.
