The three authors of this book are consultants on professional-service management and customer-relation issues. They feel that before anybody can become successful as a business guru, they first need to gain the confidence of their clients.
While I wasn’t a huge fan of the book, the biggest take away for me was their five-step development process that encourages outsiders to engage clients by focusing attention on the issues and individuals at hand; listening both to what they say and what they leave unsaid; framing the immediate problem from their perspective; envisioning with them how a solution might appear; and committing jointly to the actions and resources that will bring it about.
I’ve always liked a good story…A story that teaches a lesson about business means a lot more to me than a list of dos and don’ts. This fable hits the business book story-telling nail on the head.
A very quick read, this book’s full title is, “Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty”.
The rigorous program started with an orientation in August and our first of 10, 5-hour long classes in September. Classes included dinner…even dinner at the Mitchellville Correctional Institute for Women!