Last week I attended the 2nd Annual Creativity Summit.
I attended because I don’t consider myself overly creative and thought I needed help in that area. I think that people who are creative are in the arts (dancing, singing, acting…) or perhaps graphic designers, website designers or architects.
I just had to read this book by Sheryl Sandberg to find out what all the hype was about. I would hear my girlfriends using “lean in” in sentences and I wanted to know what they meant…well, now I do!
I had a tough time with this book. The premise is that there are too few women leaders and the author tries to outline ways to improve women’s situation in this area.
We are living in a time where customers have the most control over their purchase decision-making process. They have more choices, the know more about the products and customer-loyalty can be gained or lost with one transaction.
According to Jay Baer, “Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers.”