Urbandale Chamber Membership Luncheon

by "Get it Done Girl" on May 30, 2016 · 0 comments

in Des Moines,Free Agency,How To:,Social Media

Thank you to the Urbandale Chamber of Commerce for allowing me to speak on LinkedIn during your May Membership Luncheon at Felix & Oscar’s. Below are the tips I shared with the group:

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Settings – the first thing I always do when I’m working with a Client! A couple of things:

  • Profile Privacy: Edit your public profile – make sure you’re showing the public what you want to show them!
  • Profile Privacy: Sharing profile edits – you want this on
  • Data privacy and advertising: turn off data sharing with third parties and advertising preferences
  • Communications: go through Basics and Groups and make sure you’re receiving the communications you want
  • Communications: LinkedIn messages – turn off participate in research and Partner InMail

Include a professional head shot

Add a branded background photo

Include keywords in the professional headline

Contact Info – make sure this is complete

Customize your public profile link – add to email signature and printed materials so people can connect directly to you without difficulties

Go through all of the “Sections” to see what applies to you

Include your email and phone number in the “Additional Info” section and move to the top of your profile

Background/Experience – Add Company Profile Page and add media

Click and drag pieces of current experience in order of importance versus chronological

Add Skills – make sure they’re accurate and ON

Ask for Recommendations and recommend others

Add Connections: Use the Search Box at the top of the page,  Use “People You May Know” at top of home page

Share an individual’s profile with a Connection

Update your status once/week up to daily – position yourself as the expert!

  • Share industry articles, your blog posts, community events, speaking engagements…

Read your news feed – Read what your Connections are sharing, Like, Comment and/or Share

Become a member of LinkedIn Groups and begin engaging

  • Use the Search Box at the top of the page
  • Search for Groups based on geography or industry
  • Lurk, engage with posts and/or facilitate discussions

Look for Jobs – Set up queries and save, Have results sent to an email address

Follow companies – Use the Search Box at the top of the page and follow competitors, prospects, friends of your business, etc.

Using the LinkedIn long-form blogging platform is great for personal branding. You can share your post with a potential 400+ million people. Also, your connections receive a notification when you’ve published new content. Use “Who’s Viewed My Posts” to follow-up with those individuals.

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