Thank you to the Urbandale Chamber of Commerce for allowing me to speak on LinkedIn during your May Membership Luncheon at Felix & Oscar’s. Below are the tips I shared with the group:
Settings – the first thing I always do when I’m working with a Client! A couple of things:
- Profile Privacy: Edit your public profile – make sure you’re showing the public what you want to show them!
- Profile Privacy: Sharing profile edits – you want this on
- Data privacy and advertising: turn off data sharing with third parties and advertising preferences
- Communications: go through Basics and Groups and make sure you’re receiving the communications you want
- Communications: LinkedIn messages – turn off participate in research and Partner InMail
Include a professional head shot
Add a branded background photo
Include keywords in the professional headline
Contact Info – make sure this is complete
Customize your public profile link – add to email signature and printed materials so people can connect directly to you without difficulties
Go through all of the “Sections” to see what applies to you
Include your email and phone number in the “Additional Info” section and move to the top of your profile
Background/Experience – Add Company Profile Page and add media
Click and drag pieces of current experience in order of importance versus chronological
Add Skills – make sure they’re accurate and ON
Ask for Recommendations and recommend others
Add Connections: Use the Search Box at the top of the page, Use “People You May Know” at top of home page
Share an individual’s profile with a Connection
Update your status once/week up to daily – position yourself as the expert!
- Share industry articles, your blog posts, community events, speaking engagements…
Read your news feed – Read what your Connections are sharing, Like, Comment and/or Share
Become a member of LinkedIn Groups and begin engaging
- Use the Search Box at the top of the page
- Search for Groups based on geography or industry
- Lurk, engage with posts and/or facilitate discussions
Look for Jobs – Set up queries and save, Have results sent to an email address
Follow companies – Use the Search Box at the top of the page and follow competitors, prospects, friends of your business, etc.
Using the LinkedIn long-form blogging platform is great for personal branding. You can share your post with a potential 400+ million people. Also, your connections receive a notification when you’ve published new content. Use “Who’s Viewed My Posts” to follow-up with those individuals.