As election season comes to a close, join SMCDSM for a Q&A with Trent Schacht of Link Strategies to learn how social media aids political candidates, elected officials and the staffers who work for them. Trent will share his experience working with the Barack Obama campaign in the Des Moines office headquarters. Your ticket to this non-partisan event includes your first drink on us and snacks will be provided.
Cost: $10.00 – Purchase a ticket through Tikly
Time: November 13, 2013 from 5:30 – 7:30pm
Location: Jasper Winery
Street: 2400 George Flagg Pkwy
City/Town: Des Moines
Your ticket purchase goes to support growth of Social Media Club Des Moines and helps us to facilitate hosting a higher caliber of events.
If you have any questions, please email Greg Hauenstein
Last week I attended the 2nd Annual Creativity Summit.
I attended because I don’t consider myself overly creative and thought I needed help in that area. I think that people who are creative are in the arts (dancing, singing, acting…) or perhaps graphic designers, website designers or architects.
The event featured David Burkus who is the author of the forthcoming book The Myths of Creativity. He is Assistant Professor of Management at the College of Business at Oral Roberts University, where he teaches courses on creativity, innovation, entrepreneurship and organizational behavior. He is the founder and editor of LDRLB, an online think tank that shares insights from research on leadership, innovation, and strategy.
What a great speaker! During his presentation, he shared with us how individuals and organizations can overcome the biases associated with innovation and creativity. After he presented his “myths” more in depth, I realized that it takes effort to be creative and that, believe it or not, we are all creative in our own unique and special ways.
Last week, I attended the Digital Marketing & Social Media Marketing Workshop presented by Register Media.
Takeaways:
- A popular phrase in the digital space is, “Content is King”. A spin on that phrase, “Optimized content is king; conversion is queen.”
- Consumers now want 10 info spots, not the 4 or 5 info spots that sufficed 10 years ago. Info spot options: customized landing page, website, Facebook, Twitter, Google +, e-newsletter, newspaper advertisement, reviews, deals/offers, QR Code…
- ZMOT = Zero Moment of Truth…this video says it all…who is helping you with your ZMOT?
- The Full Value of Mobile: How They Got There
- Search Engine Optimization (SEO) Reminder: don’t upload files to your website using a generic file name such as IMG0098.jpg. Rename the file using keywords and then upload
- Add your contact information to your home page…AND keep it on your “Contact” page
- Add “negative keywords” to your keyword campaign(s). Let’s say you’re an optometrist who sells glasses. You’d want to prevent your ad from showing to someone searching for or visiting webpages that contain terms like “wine glasses” and “drinking glasses,” since that person isn’t likely to buy a pair of your eyeglasses. Here’s how to build your negative keyword list.
- Facebook Ads: Right Column, Newsfeed (I think this one is the best), Promoted Posts and Offers
Last week I wrote about how Drip Marketing works. I got a lot of positive feedback from my readers, so I thought I’d continue in the educational vein with my post today. Drip marketing works because permission marketing exists.
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The Oatmeal put together a GREAT post on How to Suck at Facebook – from your personal profile. Here’s a few tips on how to suck at your Business’ Facebook Fan Page:
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This post is inspired by a post written by Mark True, Brand Warrior, entitled, “Don’t Buy Local if Local Sucks“. And I couldn’t agree more.
I live in Pleasant Hill it’s extremely convenient for me to get my oil changed at Wal-Mart in Altoona. Even though it’s convenient, all they do is change the oil. They don’t look at the tires and let me know that I’m due for a new set in the coming months; or that I have a tail light out. I know these are things that I can see for myself, but I just don’t. It’s an added benefit that I enjoy receiving when I take my car in to be serviced.
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A few days ago, MailChimp announced new price tiers for their users, virtually creating an option for everyone.
Although MailChimp still offers its FREE option for users maintaining lists of fewer than 2000 email addresses with a limit of 12,000 sends (users can send 6 campaigns to their list of 2000 email addresses which equals 12,000 sends for free), it’s created a LOT more options for users who want to leverage the unlimited send option.
Think about your marketing strategy and how often you want/need to communicate with your audience to determine which MailChimp plan is right for you. Either way, MailChimp’s pricing structure and features continues to outmatch ConstantContact, but choose the platform that is right for you and your business’ goals.
