What Can You Give Away For Free?

by "Get it Done Girl" on November 8, 2010 · 0 comments

in Free Agency

People do business with others that they know, like and trust. What better way to market yourself than to give something away for free that lets others get to know you and your business.

  • White Papers for Download
  • E-Book
  • Workshop
  • Free 30-minute Consultation – This is a tool I employ…
  • Office Hours – I have office hours every other week and it’s a great way for people to “test” my knowledge and for me to interview them as a potential client. Office hours is a win-win.
  • E-Newsletter – I’ve generated several leads because of my drip-marketing strategy. Every two weeks, I share an e-newsletter with those who have signed up.
  • If you’re selling a product, can I take it home for 30 days and try it out?

What can you give away for free in your business to help generate leads?

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For those of you who know me, you know that I LOVE the German language. I’m now going to share it with you!

Just like Andrew Clark’s “Get Goin Groove of the Day”, Michael Libbie’s “Sunday Morning Coffee” and Mike Sansone’s “Whistle Stops”, here’s my regular contribution to the community. Through these words, you’ll be exposed to the German language, which is one of my passions…

Follow @contempbusiness on Twitter for “Das Wort des Tages” starting 8Nov10!

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I, along with approximately 30 other freelancers, attended FreelanceCamp Des Moines this past Saturday at Foundry Coworking.

FreelanceCamp Des Moines was run by Freelance Pros, a local advocacy group supporting freelancers throughout the metro through education, networking opportunities and co-working projects. Sponsors included the Iowa Department of Economic Development, Dice.com, Kerber Technology Solutions, Metro Waste Authority and Kum & Go.

This was my first experience with BarCamp-style facilitation and I thought it was perfect for our group. Below are a few choice quotes I took away from the event:

“I don’t believe in lateral moves.” Nathan T. Wright, Lava Row on his job transitions

“10 blue links on a white background is your reputation.” Nathan T. Wright, Lava Row on the importance of appearing in a positive light on the first page of search results.

“Chance favors the connected.” Mike Wagner, White Rabbit Group

“If you don’t want to grow personally, don’t be a freelancer.” Mike Wagner, White Rabbit Group

“Freelancers don’t succeed in isolation.” and “Freelancing is not a solo sport.” Mike Wagner, White Rabbit Group on the importance of community

“Beta is better than perfect.” Mike Wagner, White Rabbit Group on not waiting for perfection before you launch

“Business plans can’t survive contact with the economy.” Mike Wagner, White Rabbit Group. Business plans in a vacuum, great; business plans in a constantly changing economic environment, for the birds. You need to continuously adapt to your marketplace to succeed

“What are the skills inside the skills?” Mike Wagner, White Rabbit Group. Realizing what you’re good at fundamentally will help you transition your service offering in an ever-changing economy.

Did you attend? What were your takeaways?

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The Oft Forgotten Tool: The Metaphor

by "Get it Done Girl" on October 22, 2010 · 0 comments

in Super Tools

Do you use metaphors in your business to get your point across? According to Wikipedia: Metaphor is the concept of understanding one thing in terms of another. Sometimes it’s difficult for people to grasp concepts if they have no frame of reference – if what you’re describing to them is unlike anything they’ve ever heard or experienced before, you need to find a way for them to “get it”.

I find myself using metaphors without even realizing it. One metaphor I like to use is: “Google Reader is like your postal mailbox; You subscribe to a magazine, and whenever there is a new issue, it is sent to your mailbox without you having to do anything other than complete the initial subscription”. Of course, Google Reader is much more complex, but to get clients I coach over the initial hump of the concept, that’s the metaphor I use.

Through the Business Book Club, I read The Oz Principle: Getting Results Through Individual and Organizational Accountability by Roger Connors, Tom Smith and Craig Hickman. In it, the authors make good use of the movie and characters of “The Wizard of Oz” to relate the multifaceted concept of accountability to the reader. We all have an idea of what the movie is about which makes understanding the concepts introduced in the book that much easier to digest.

How do you use metaphor in your business? Have you been using it without even knowing it???

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Being Comfortable Being Uncomfortable

by "Get it Done Girl" on October 11, 2010 · 1 comment

in Free Agency,Workshops

I’m coming up on my one year anniversary of being a business owner and I’ve been reflecting on how I’ve personally changed over the past year and what’s led me to this place.

Before being laid off last February I worked for six years in the International Sales and Marketing department of a poultry genetics company headquartered in West Des Moines. I arrived there by way of a short stint with the Greater Des Moines Partnership after living for two years in Germany.

My time living by myself in Germany taught me what I needed to survive on many levels – financially, socially, personally. It also taught me that I can do anything – I found myself in many uncomfortable situations – close to being deported on several occasions, language barrier at times, no family there for support. But I got through it. (A little back story…During the first year, I was part of an exchange program between the US and German governments for Young Professionals who had graduated college. I studied for 2 months at a language institute, one semester at University and then interned at Bayer. A small sub-group from Bayer offered me a job when they decided to start their own business. I accepted. I moved back to the States for 2 months after the exchange program ended and returned when I was told the start-up would be in business…well, they weren’t. I was stranded with only my 3-month American tourist visa which I had to keep getting renewed with the start-up’s intent to hire me. They ended up rescinding on their verbal offer of employment after I had lived there for one year. I had two weeks to leave the country before my visa expired and I was to have been deported.)

When I moved back to the States in 2001, taking a job was EASY compared to what I had just gone through. Get up, go to work, come home…I felt safe. That feeling of comfort  and ease carried through to February 2009. I had been comfortable for 8 years and I realized that my skills were stagnant and I hadn’t been challenged in a long time…Unemployment was definitely my new challenge.

While networking to find a job, I felt completely out of my element and uncomfortable all the time in the beginning. I realized that the only way to improve yourself is to be uncomfortable sometimes; challenge yourself. My biggest hurdle is public speaking, so what do I do? Accept every opportunity to speak in front of networking groups. Organize a series of workshops on social media for small businesses.

This past year has helped me become comfortable being uncomfortable again. Though my time in Germany was challenging, I grew as a person and I learned a lot about myself through the process. I don’t fight being uncomfortable anymore, or try to get out of situations I know will make me feel uncomfortable. I now accept it as part of the process of self-improvement…

When do you feel the most uncomfortable? What is it that you are most afraid of doing?

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