Book Review: The Now Revolution

by "Get it Done Girl" on July 8, 2011 · 0 comments

in Book Review,How To:,Social Media

I had the opportunity to hear Jay Baer speak – TWICE – when he was in Des Moines this past March at the Downtown Central Library. The cost of the luncheon meeting included a copy of his book The Now Revolution which he co-authored with Amber Naslund.

The Now Revolution talks about how the social web has changed the way we do business – forever…

Your organization once moved at a snail’s pace when responding to outside inquiries and complaints – you would have meetings with numerous internal teams to determine how to respond to an “incident”.

With today’s online world, businesses need to respond instantaneously – and are expected to. You might not have all of the information, but we (the online world) want a response! Customers are lost and won in real-time, every second of every day.

If your business hasn’t adapted to this evolution, it must.

The Now Revolution won’t teach you how to Tweet or update your Facebook status; it outlines how you must retool your business to make the real-time, online world work in your favor rather than against you.

Below are the seven shifts that will help you make your company faster, smarter, and more social:

  • Engineer a New Bedrock
  • Find Talent You Can Trust
  • Organize your Armies
  • Answer the New Telephone
  • Emphasize Response-Ability
  • Build a Fire Extinguisher
  • Make a Calculator

Have any of you read this book? What are your thoughts?

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