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The holiday season, typically beginning the week of Thanksgiving and lasting through the first week of the New Year, is a difficult time to generate new business. There are fewer networking events which are attended by fewer people. A lot of decision-makers take vacation. Budgets are being generated for the next year. We’re busy getting all of the shopping done, houses cleaned, parties attended and traveling to be with relatives. I get it.
The Get It Done Girl doesn’t do “down time” well. It’s just not who I am. So this is what I’m going to tackle during this 7-week slowdown:
Any good social media marketing plan always starts with a traditional marketing plan. Social media is a tool, or set of tools, used to execute your marketing plan.
If you own a small business or are a solopreneur and don’t have a marketing plan, here’s a great document I found that walks you through the steps of putting one together.
An excerpt from “7 Steps for Creating a Social Media Marketing Plan” from Social Media Today: